✦ HOMI TREND REPORT 2026 2026 Global Marketing Trend Report · See country-by-country strategies first ›
Services › Influencer Marketing

Influencer Marketing

From mega influencers who become the face of your brand to product testers who create everyday reviews.
We design the right mix of countries and tiers for your goals.

What influencer mix fits our brand — and which country should we start with?Free ConsultationSee the Trend Report
Core services

We go beyond casting — with strategically planned seeding

Not just sending products: we put the one thing your brand most wants to say into the content, and reuse the best-performing content in your next campaign.

01

Creator discovery · casting

  • Find Korean and global creators who match your brand
  • Recommendations by country, tier, and channel — with the reasons
  • Direct contracts and payments with creators
02

Content planning · operations

  • Concepts and guidelines that carry your brand message
  • Copy and subtitle review by native-language staff
  • Progress management from product shipping to upload
03

Performance analysis · reports

  • Views and engagement by content
  • Identify the best-performing content
  • Proposals for your next campaign, extending into ads and sales channels
From celebrities to product testers

We cast at the tier that fits your goals

Mega · CelebritiesThe face of your brand
MacroBroad reach and promotion
MicroSpread through everyday life
Nano · Product TestersReal-use reviews and seeding
Curious about each tier’s role? — See the Trend Report: “Choose by role, not follower count” →
HOMI FACTORY’s influencer mix design

Not one creator — we design a mix

Even with the same budget, the tier ratio changes with your goals. We hear your goals first, then propose the best mix for each country.

Introducing your brand to a new market

First global launch

Make your brand memorable with a face, reach wide, then back it with reviews for trust

When you need a big splash at launch

New product launch

Grow reach with quality content, then keep it going with everyday mentions

When you need purchases and reviews

Sales · retail conversion

Build up reviews through multi-country seeding and reduce purchase hesitation

Bars show example ratios; the actual mix is proposed after consultation.

Korea HQ + 8 hubs

Every country uses different channels

We post where local consumers actually look, in the language of local creators.

KoreaInstagram · YouTube · TikTok · Blog
JapanInstagram · X · YouTube · TikTok
ChinaXiaohongshu · Douyin
IndonesiaTikTok · Instagram · YouTube
North AmericaYouTube · Instagram · TikTok
TaiwanInstagram · YouTube · Facebook · Threads
Hong KongInstagram · Xiaohongshu · Facebook · YouTube
PhilippinesFacebook · TikTok · YouTube
IndiaInstagram · YouTube
From our network of 40,000+ partner creators

Direct contracts with
12,000+ creators

We contract and pay creators directly, without layers of agencies.
So costs stay transparent, and your requests reach creators as intended.

We separately manage the best-performing creators for each brand category
Vetted creators — checked for content quality and real engagement
Before upload, native-language staff review copy, subtitles and cultural nuances
How we work

Depending on the help you need, we work in two ways

These aren’t price tiers. Either way, we apply the same standards from casting to the results report.

If you already know which creators you want

Seeding

You pick the creators; HOMI handles execution.

CreatorsYour brand chooses the creators you want
What HOMI doesCasting & contracts · product shipping · upload checks · results report
WhenWhen your message and preferred creators are clear
If you’re not sure where to start

Strategic seeding

We work with you from choosing the country and message.

CreatorsWe recommend creators for your goals with our reasons, and decide together
What HOMI doesCountry, target and messaging strategy · content planning and guidelines
Local-language review · casting · results report
Through to proposing your next campaign
WhenWhen you want to decide together
which country and creators fit

Costs vary by country and casting scale, so we provide a quote after consultation.

We decide the right approach together in consultation

Free Consultation